Banner Rollout - nCloth problem

I’ve been trying to create a banner rolling down (unrolling down a wall). I start with a rolled in plane, then I transform-constraint the top row of vertexes, then I try to simulate it.

Everything kinda works, but I have one problem, and that is that the banner doesn’t stretch to be long enough. If I try to turn down the stretch resistance it will get long enough, but then it’ll bounce like crazy, and I don’t really want it to stretch, I just want it to unroll to it’s original length.

I’ve uploaded an example video here: Video
The plane to the right is the original length, for reference.

I’ve uploaded the file here (maya 2014): planeRollout.mb

Any tips would be greatly appreciated!